How Interempresas works for selling machinery

Interempresas is mainly an industrial media and communication portal. Many companies use it to increase brand visibility, publish technical information, catalogs, product launches, and industry content aimed at a professional audience.

• Strong industrial reputation in Spain and very specific sectors.
• Technical and corporate content that helps build trust.
• Can bring long-term visibility when combined with commercial actions.

However, many sellers notice that direct sales (qualified buyer leads) do not always arrive immediately and typically depend on additional marketing actions or campaigns.

Common limitations when selling on industrial portals

Without making negative comparisons, it’s normal that an industrial portal (content-driven) does not behave the same way as a marketplace (transaction-driven). These are common situations many sellers report:

• Indirect leads: the buyer may not reach your page with immediate purchase intent.
• Dependence on visibility: faster results often require extra campaigns or actions.
• Less focus on used machinery: if you sell used equipment, you need exposure in buy/sell searches.
• Limited price comparison: it’s harder for buyers to compare “real market price” in one place.
• Export: selling abroad requires a showcase where international buyers actively search for machines.

What alternatives exist to sell machinery (without losing professionalism)

The most effective strategy today is combining brand visibility with direct-sales channels. In practice, many companies list on industrial portals for reputation and, at the same time, use specialized marketplaces to capture buyers who are already searching to buy.

• Specialized machinery marketplaces (industrial, agricultural, forestry, construction).
• International channels when the goal is export.
• Optimized product listings with photos, specifications, and direct contact.
• Commercial support to publish correctly and reduce friction (key in multi-vendor models).

Makitor: a marketplace focused on direct sales and professional buyers

Makitor is a specialized marketplace for industrial, agricultural, forestry, and construction machinery, designed so the seller can publish quickly and the buyer can find machines by category, brand, power, tonnage, and condition.

• Direct listing of new and used machinery.
• Direct contact with professional buyers.
• National and international reach (very useful if you export).
• Comparable pricing within the same category.
• WhatsApp support to help you publish correctly and sell faster.

Quick comparison: industrial portal vs machinery marketplace

A general comparison to understand when each channel makes sense (many companies use both).

How to sell more if you already list on Interempresas (practical strategy)

1. Use Interempresas for reputation: company pages, catalogs, technical notes, brand.
2. Use Makitor for direct sales: listings with price, photos, specs, and direct contact.
3. Optimize the listing: 8–12 photos, short video, year, hours, condition, location, and extras.
4. Respond fast: WhatsApp or phone increases closes (especially in used machinery).
5. Publish in the right categories: improves visibility and conversions.

Frequently asked questions

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