1) Steps to sell successfully

1. Gather key data: brand, model, year, hours/km, serial no., condition, services, faults, accessories.
2. Clean & check: no visible leaks, warnings OK, documents ready (CE, manual, invoices).
3. Photos & video: 8–15 photos (see checklist) + short start/run video.
4. Set a target price: see section 2 (add 5–10% negotiation margin).
5. Publish on Makitor: upload photos, tech sheet, pick language; Makitor translates and boosts reach.
6. Handle inquiries: prioritize WhatsApp, reply within 2 h, use scripts to qualify/close.
7. Negotiate & close: agree on test, loading, transport, Incoterms, deposit, invoice and warranty.

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2) How to price (quick formula)

80/20 formula: take the market price of equivalent models (same tonnage/HP & year) and adjust:

Target price ≈ Market price
  – (0.5–1.0% × hours / 100)
  ± (bonus for extras & documented service)
  – (discount for faults/pending works)
Suggested negotiation margin: +5–10% on top of target
    

• Hours/condition outweigh year if usage is intensive.
• Docs & service history raise value (maintenance book, new parts).
• Destination market: export can improve net price if demand exists.

3) Photos that sell (10-shot checklist)

1. Front 3/4 (full machine)
2. Left side
3. Right side
4. Rear 3/4
5. Cab / control panel
6. Hour meter / nameplate (sharp)
7. Included implements / accessories
8. Tyres/tracks (wear)
9. Engine / hydraulics (no leaks)
10. Working shot (lifting, loading or cutting)

Recommended: JPG 1600–2000 px, good light, clean background.

4) Title & description templates (copy/paste)

Titles

[BRAND] [MODEL] [TON/HP] – [YEAR], [HOURS] h, single owner, ready to work (2025)
[TYPE] used [TON/HP] – Inspected, optional warranty, fast delivery
[BRAND] [MODEL] with [KEY ACCESSORY] – Negotiable price, financing available
    

Long description (structure)

✅ Condition / origin: [owner / fleet / demo]. Documented servicing.
🔧 Specs:
- Power / tonnage: [data]
- Year / hours: [data]
- Key dimensions: [data]
- Implements: [bucket/forks/table/etc.]
- Tyres/tracks: [% remaining]
📦 Includes: [manual, blades set, filters, etc.]
🧪 Tested: [no leaks / working properly / video available]
💶 Price: [amount] + VAT (negotiable). Financing available.
🚚 Logistics: loading help / international shipping / Incoterms [EXW/FOB/CIF].
📲 Contact: WhatsApp +34 695 93 72 20 / Makitor message.
    

Suggested tags

brand, model, tonnage, hp, year, hours, diesel, electric, used, export, financing

5) WhatsApp scripts (1-tap reply)

👋 Hi [Name], yes, the machine is available.
• Hours/Year: [data] / [data]
• Condition: [inspected, no leaks]
• Price: [amount] + VAT (negotiable)
• Video: [short link]
Would you like a live video call or an on-site visit?
    

To reserve: I’ll send proforma & details. Deposit [€] by bank transfer. Lead time: [days].
    

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